Founded in 2012, SFdizayn began as a dream in the heart of Serkan Aysel, who left behind a stable engineering career to follow his passion for handmade craftsmanship. Working from a small home studio, he began engraving personalized items — slowly turning his dream into a thriving business.

The name SFdizayn is a tribute to Serkan and his beloved wife — a reflection of the love, unity, and dedication behind every piece. What started as a solo journey has grown into a family-led workshop with eight skilled artisans, bound by creativity and care.

Together, we laugh, we work, and we pour our hearts into every order — knowing that each item we make becomes a part of someone else’s story.

In 2025, we proudly expanded our global presence by founding SFdizayn LLC in the United States. This milestone reflects our commitment to serving customers worldwide with faster shipping, stronger support, and an even deeper promise of quality and personalization.

To transform meaningful ideas into handcrafted creations that inspire exploration, connection, and joy.

Through trust, innovation, and love for what we do, we aim to bring warmth and artistry into every piece we make.

Our workshop is more than a place to create — it’s a calm, inspiring space where every detail matters. From engraving brass compasses to cutting and stitching full-grain leather, our artisans bring each vision to life with care and excellence.